As video concepts go, it was pretty simple: hit the streets and parks of New York with a boombox playing a dance remix of your band’s song and ask passers-by of all ages, races, shapes and sizes to move to it. Film the results.
Here, then, is the newly released video for “It’s Illicit†by the rock-ish band Motive, as remixed by an Italian group called Late Guest at the Party. It was shot late last summer at nine varyingly iconic New York City locations, including St. Marks Place, Flushing Meadows Park, Bedford Avenue in Williamsburg, and Coney Island in front of a wall that was later damaged by Hurricane Sandy.
Ari Goldstein, the band’s manager and the conceptualizer of the video (it was directed by Mark Carrenceja), promised that apart from theband members, everyone who appears in it was an actual random person passing by.
“New York is often looked at like this edgy, high-paced place,†Mr. Goldstein said on Friday, “but I wanted to show that the reason New York is amazing is stuff like this - these people are willing to stop and be free.â€
Have a good weekend.
