Sure, the ratings for the second season of NBC’s “Smash†have been low. The most recent episode fell to 3.3 million total viewers and it barely cleared the 1 million threshold in viewers between the ages of 18 and 49, the demographic most important to advertisers. But DVR viewing was crucial to buoying “Smash†in its first season. Will that be a help this time around
Probably not.
The latest DVR numbers released by Nielsen, which include the live ratings plus the next seven days of viewership, revealed that the Season 2 premiere of “Smash,†on Feb. 5, gained only about 900,000 viewers in the 18-to-49 category. That total signifies an increase of 58 percent for the category, a respectable number, but the show still finished outside the Top 25 broadcast programs in both total viewers and adults 18 to 49.
NBC has already paid for most of the second seaon of “Smash,†save for one episode, so the network will probably give the show every opportunity to reverse its slide. But fans looking to the DVR numbers for reassurance will need to look elsewhere.
