Sara Krulwich/The New York Times Stark Sands and Annaleigh Ashford in âKinky Boots.â Fresh off winning the best musical Tony Award on Sunday night, the Broadway show âKinky Bootsâ had its single-best day of ticket sales on Monday, taking in $1.25 million, a spokesman for the producers said. The showâs advanced ticket sales are âgrowing wildly,â the spokesman added, declining to provide specific figures, as âKinky Bootsâ now attempts to catch up to the box office popularity of its chief competition at the Tonys, âMatilda the Musical.â
âMatilda,â which won four Tonys on Sunday to the six for âKinky Boots,â has now passed $21 million in advance ticket sales for future performances, according to a spokesman for the show, an exceptionally high amount for a Broadway show. It was up $200,000 over its daily ticket sales on Monday as well, the spokesman added. âMatildaâ has only 41 tickets left to sell for June performances, and a total of 950 available through early August. Advance ticket sales for âKinky Bootsâ total roughly $10 million, meanwhile, according to that showâs spokesman.
The Tony Awards itself had a good night on Sunday: The show had its largest audience since 2009, drawing 7.24 million viewers, according to preliminary Nielsen figures.
While âMatildaâ emerged from the bruising Tonys race in solid financial shape on Broadway, its producers have yet to make a final decision about whether to begin a national tour of the show. While most acclaimed musicals spin off touring productions a year after opening on Broadway, and while a âMatildaâ tour is likely, its lead producer, Michael David, said in an interview on Tuesday that there was still âan art problem and a math problem that we have to solve.â
âWeâve done tours with child actors before, like âThe Secret Gardenâ and âThe King and I,â but never ones with as many kids as in âMatildaâ - 16 - or with kids so young,â said Mr. David, president of Dodgers Properties, the veteran Broadway producing group that is mounting âMatildaâ with its original producer, the Royal Shakespeare Company of Britain. âHow does one preserve the critical element of the production without doing harm to the children? We donât foresee a serious reduction in their numbers.â
Referring to the showâs Tony-winning sets and lighting, he added: âThe physical production of the musical is special, so how do we capture the essence of the production and make it mobile enough to get in and out of cities quickly and in a financially sound way, for just a week or two of performances?â
Mr. David said losing the best musical Tony - which he declined to analyze, calling it âan unproductive journeyâ - would not deter âMatildaâ from touring. The director Matthew Warchus and the designers are now mulling the physical scale of a touring version, and considering changes to make the show easier to move, while the producers are talking to tour presenters in key cities about booking scenarios.
Some tour presenters say the âMatildaâ team has been a tough negotiator, reluctant to play only a single week in small and medium-sized cities where presenters see demand for âMatildaâ as low. But Mr. David said the producers would be flexible and would not want to stay too long and risk playing to empty seats.
âKinky Bootsâ producers are planning a national tour to begin in September 2014 in Las Vegas, while a national tour of âPippin,â which won four Tonys, is set to begin that month as well in Denver.
As for Broadway, âMatilda,â âKinky Boots,â âPippinâ and several other shows are entering the summer tourist season in positions of strength. âPippinâ sold four times as many tickets as usual on Monday, while the best play winner âVanya and Sonia and Masha and Spikeâ tripled its usual box office take for a Monday, according to the spokesmen for those shows.
Meanwhile, âThe Assembled Parties,â which has been a modest draw, on Tuesday announced an extension until July 28, allowing more theatergoers to see Judith Light, who won a Tony for best featured actress in a play.
One show that was blanked at the Tonys, âMotown: The Musical,â may have benefited for its medley number on the CBS telecast: A spokesman said ticket sales were up by approximately $200,000 on Monday.
Separately, ticket sales for last weekâs performances on Broadway were the best yet for âMotown,â which grossed $1,395,663; only âThe Lion King,â âWicked,â âThe Book of Mormonâ and âKinky Bootsâ (at $1.41 million) took in more money.
Over all, Broadway musical and plays grossed $23.4 million last week, compared to $25 million for the same week in 2012. Attendance at Broadway shows totaled 219,708, compared to 265,640 for the same week last season.