A day after a judge struck down his administrationâs impending limits on large sugary drinks, Mayor Michael R. Bloomberg appeared at a Manhattan cafe on Tuesday that was nevertheless adopting the limits, and he delivered a forceful defense of his policy and a rebuke of the judgeâs decision.
Inside a room at Luckyâs Cafe packed with television cameras and appearing alongside elected officials and public health experts who have supported his plan, Mr. Bloomberg said that 100,000 Americans die every year from obesity-related causes and that the world would be watching the fate of New York Cityâs restrictions on sugary drinks.
âIf it happens here, it will happen everywhere, and if itâs stopped here, itâs going to be a very big problem,â said Mr. Bloomberg, who said on Monday that the city would appeal the judgeâs ruling.
âAn awful lot of people are dying,â he added. âThis is not a joke.â
Firing back at those who say that government should limit itself to educating people about nutrition, Mr. Bloomberg said, âYou donât wait until people are dead and then try to educate them, and thatâs really the decision you have to m! ake here..â
He praised the owner of Luckyâs Cafe, on First Avenue, for voluntarily complying with the rules, and said other businesses should do the same.
âNo. 1, itâs good business, people will appreciate it,â Mr. Bloomberg said, âand No. 2, theyâll live longer, so theyâll be clients longer.â
The owner, Greg Anagnostopoulos, who is tall and slim, said he was motivated by a belief that consuming excess amounts of soda was dangerous.
âIf we offer you a 64-ounce and you drink it all, I think thatâs the worst thing you can do - itâs like shoving a cake down your throat,â he said, adding, âModeration, thatâs what I believe.â
On Monday, Justice Milton A. Tingling Jr. of State Supreme Court in Manhattan issued his ruling invalidating Mr. Bloombergâs plan, which was to take effect on Tuesday. Justice Tingling acted in response to a suit brought by the soft-drink industry against the restrictions, which would have banned the sale of sugary drinks largr than 16 ounces by restaurants, movie theaters and food carts.
Justice Tingling called the rules âarbitrary and capriciousâ and said the cityâs Board of Health, which is appointed by the mayor, had overstepped its authority in approving the rules.
Mr. Bloomberg called the judge âtotally wrongâ and said he was confident that his decision would be reversed on appeal.
The ruling raises the possibility, however, that the case may not be decided by the time Mr. Bloomberg leaves office at the end of the year, putting the fate of the restrictions in the hands of his successor. The soda issue has shifted the usual political alliances among the Democrats vying to succeed Mr. Bloomberg, with one of his sharpest critics, Bill de Blasio, the public advocate, supporting the restrictions, and a candidate who is usually his ally, Christine C. Quinn, the City Council speaker, opposing them.
Mr. de Blasio, who joined Mr. Bloomberg at Luckyâs on Tuesday morning, âThe mayor is abs! olutely ri! ght on this, and itâs important for people to stand with him.â
Other politicians, including the Manhattan borough president, Scott M. Stringer, and a councilman from Queens, James F. Gennaro, also appeared with the mayor and spoke on behalf of the rules, as did Geoffrey Canada, the president and chief executive of the Harlem Childrenâs Zone, and Dr. Steven Safyer, the chief executive of Montefiore Medical Center in the Bronx, who called obesity a greater scourge in the Bronx than H.I.V./AIDS.
Mr. Bloomberg vowed to keep fighting for measures to stem the tide of obesity after he leaves office, and predicted that restrictions on the sale of large sodas would someday be as widespread as bans on smoking.
âThatâs what scares some of the manufacturers so much,â he said, adding, âI am 100 percent confident that just like smoking, this is an issue that the public has finally come to understand.â
The judgeâs decision threatens what Mr. Bloomberg had hoped would be a major pat of his legacy. But Mr. Bloomberg, at one point on Tuesday, bristled at the suggestion that the ruling was a âsetbackâ for him as he enters the final months of his administration.
âIt was not a setback for me - this is a setback for the people who are dying,â he said sharply. âIn case you hadnât noticed, I watch my diet. This is not for me.â