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Popcast: Red Bull, Highly Caffeinated Tastemaker

Bill Nace and Kim Gordon performing at the Knockdown Center in Queens on Thursday as part of the Red Bull Music Academy.Brian Harkin for The New York Times Bill Nace and Kim Gordon performing at the Knockdown Center in Queens on Thursday as part of the Red Bull Music Academy.

This week: the Red Bull Music Academy, a traveling music workshop and festival, calls itself “a place that’s equal parts science lab, the Hanging Gardens of Babylon, and Kraftwerk’s home studio.” It’s also a live-event series, and its bookings stretch out over New York City this month.

The events include concerts, installations, D.J. sets, relay-style improvisations, and lectures by Flying Lotus, Brian Eno, Ryuichi Sakamoto, Erykah Badu, Giorgio Moroder, KTL, Joe Lovano, Kim Gordon, and a lot more. The festival even has its own daily newspaper, with a new issue available every day through the event.

Sounds good and also utopian; sounds inherently unsustainable. But Ben Sisario, a music-business reporter for The New York Times, explains and explores with host Ben Ratliff why and how Red Bull, the Austrian energy-drink corporation, has gotten involved in heavy funding for the intersection of vanguardist music and youth culture, and whether their form of corporate branding suggests a genuinely positive innovation.

Listen above, download the MP3, or subscribe in iTunes.

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Ben Sisario on the Red Bull Music Academy

SPOTIFY PLAYLIST
Tracks by artists discussed this week. (Spotify users can also find it here.)