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Woolworths Has Made Its Home Brand Prices More Competitive Again

When we rounded up all the store brand goods you could buy in a supermarket for less than a dollar earlier this week, I noted that Woolworths was charging more than Coles or ALDI for quite a few staple items and didn't seem as committed to price-matching as it once was. It seems Woolworths has also belatedly noticed this trend — some of those items have now dropped back to the same price as its rivals. More »