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Seattle utility wants $17,500 refund after failure to scrub negative search results

Seattle's publicly-owned electrical utility, City Light, is now demanding a refund for the $17,500 that it paid to Brand.com in a botched effort to boost the online reputation of its highly-paid chief executive, Jorge Carrasco.

The project was concocted by the CEO's chief of staff, Sephir Hamilton. In an interview with Ars, Hamilton said that the agency may even file a lawsuit to enforce this refund.

"We're leaving our options open," he said. "I hope that they'll see that what we signed up for was not the service that they delivered. We were sold one bill of goods and we were given another."

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