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Are $4.95 Pizzas A Viable Business Model?

The battle for affordable pizza between Pizza Hut and Domino's took an interesting turn last week, with 80 Pizza Hut franchisees lodging an injunction against the parent company's "$4.95 pizza" promotion. While the Federal Court rejected the injunction, it does present an interesting question: is there such a thing as a pizza that's too cheap? More »