Airbnb was founded and is run by designers. That makes them hyper vigilant of the company’s brand and overall design, and now the company is getting a visual upgrade. On Wednesday Airbnb revealed a new symbol that it says represents Airbnb’s maturation and growth: they’re calling it the Bélo, “the universal symbol of belonging.” What do you think of it? Valleywag has its own hilarious take. And some peeps on Twitter pointed out it looks a bit like this logo.
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