The good old days?
"Save a buck or two!"
If you had a TV and were alive in the early 1990s, you probably saw the ubiquitous ads from 1-800-COLLECT in which celebrities like Phil Hartman, Chris Rock, and Arsenio Hall implored payphone users to save cash on collect calls by using the company's eponymous service.
(If you didn't live through the early 1990s, you probably have three questions: What's a payphone? What are collect calls? And why would I want to make one when I have my cell phone?)