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Ouya announces $60/year subscription to unlock its full games library

New Ouya buyers will get some solid value out of a $60 all-you-can-play pass for the Android game console. Old loyalists who already bought the system's few legitimate hits, however, may be left in the cold.

Recent games shows like the Game Developers Conference and E3 have come and gone with little fanfare or hubbub surrounding the Android-powered Ouya console other than small promotional displays and a seemingly stillborn Ouya Everywhere initiative. This week, Ouya has tried yet again to get gamers' attention by way of a crazy, limited-time bargain: the Ouya All-Access Pass.

The pass, which costs $60 and lasts for a full year, is meant to unlock seemingly unlimited access to the Ouya online store's major paid offerings: namely, "one-time purchases under $30 such as full-game unlocks and level-pack add-ons." However, the fine print explains that downloadable content designed to "enhance gameplay" with options such as "extra lives and power-ups" is not included in the All-Access Pass, which may create a blurry line between what content is and isn't included. Ouya's Chess 2, for example, doesn't include a full "unlock" purchase but rather coin packs used to enable online play at a cost per online session.

The promotion comes on the heels of a March change in Ouya policy allowing developers to make paid games that don't include free demo versions or in-app purchases. That shift made particular sense for a wave of serious games coming to Ouya, including That Dragon, Cancer, and Thralled, whose sensitive content might be undermined by "pay more to keep going!" alerts mid-stream.

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