Recent games shows like the Game Developers Conference and E3 have come and gone with little fanfare or hubbub surrounding the Android-powered Ouya console other than small promotional displays and a seemingly stillborn Ouya Everywhere initiative. This week, Ouya has tried yet again to get gamers' attention by way of a crazy, limited-time bargain: the Ouya All-Access Pass.
The pass, which costs $60 and lasts for a full year, is meant to unlock seemingly unlimited access to the Ouya online store's major paid offerings: namely, "one-time purchases under $30 such as full-game unlocks and level-pack add-ons." However, the fine print explains that downloadable content designed to "enhance gameplay" with options such as "extra lives and power-ups" is not included in the All-Access Pass, which may create a blurry line between what content is and isn't included. Ouya's Chess 2, for example, doesn't include a full "unlock" purchase but rather coin packs used to enable online play at a cost per online session.
The promotion comes on the heels of a March change in Ouya policy allowing developers to make paid games that don't include free demo versions or in-app purchases. That shift made particular sense for a wave of serious games coming to Ouya, including That Dragon, Cancer, and Thralled, whose sensitive content might be undermined by "pay more to keep going!" alerts mid-stream.