An identity authentication company is suggesting the UK online pornography industry adopt its technology when regulation is inevitably brought in.
Peer-to-peer sites already use Veridu's technology to rate people as trustworthy or not. It works by asking an individual to setup a profile using social media logins, in much the same way an app would ask you to sign up with your Twitter or Facebook details. The more logins the individual provides to Veridu, the richer and more reliable its verification will be. The system will then ask if you recognize friends in your social network, look for friendship links mirrored across multiple social networks including LinkedIn, and compare age groups in your network. For the new age verification model, it could also include Paypal details (more helpful if the user has signed up with a credit card) and other details from telecommunications providers.
Veridu promises it is not storing the data it analyses, nor using it for any purpose other than to deliver a token at the end of the process that the user can then take away and show to adult content sites—all it will say is whether that person has been verified as over 18, and how robust that conclusion is on a specific scale.
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