As part of its mission to organize the world’s information and make it useful, Google accesses Gmail content to deliver timely updates in Google Now — for instance, its ability to read a flight confirmation email and use that info to serve up a card with your flight time, gate, and airline. Now Google Now can look through your email for invites and appointments buried in the text of emails — inferred updates, as Android Police, which spotted the new feature, calls them. So if you received an email asking if you want to meet for drinks that evening, Google Now can serve a card asking you if you want to add the event to your calendar, and later, when you’re on your way, remind you when to get off the bus. Useful information, indeed.
Related research and analysis from Gigaom Research:
Subscriber content. Sign up for a free trial.
