The big red pop-up tent in the meatpacking district - home to the unusual nightclub-meets-musical production of âNatasha, Pierre and the Great Comet of 1812â - is moving uptown to the theater district, though not to a Broadway house. At least not yet.
âThe Great Comet,â based on a section of Tolstoyâs âWar and Peaceâ and one of the best-reviewed shows of the 2012-13 theater season, will mount its tent in the empty lot on West 45th Street near 8th Avenue, at the same location where the Spiegelworld tent show âEmpireâ ran last year. A 14-week run of âThe Great Cometâ will begin on Sept. 24, its producers announced on Tuesday; the showâs downtown run concluded on Monday night.
Mindful that the Spiegelworld tent drew a picket line for its lack of union employees, the âCometâ producers - who used non-union musicians and waiters in the meatpacking district - are altering the audience experience in ways that may raise production costs but avoid a labor protest.
The major change involves food: The tent is styled like a Russian supper club, but the plentiful dinner of seafood and chicken - which had been included in the ticket prices, ranging from $125 to $237.50 - will be dropped in the theater district to save money. Ticket prices will remain the same; nibbles like pierogis will still be provided, as will the showâs lucrative vodka, champagne and other alcohol sales.
âOur audience surveys and phone surveys showed that people didnât really value the meals, and at each ticket price level, people said they wouldâve still bought tickets without the meals,â Howard Kagan, one of the lead producers of the show, said in an interview on Tuesday. âSo weâll save some money on that, while probably spending elsewhere.â
Costs are likely to go up for the musicians and perhaps crew members for the show, Mr. Kagan said, as a result of negotiations that he said he is having with theatrical unions. While Broadway theaters have fixed labor costs, Mr. Kaganâs 200-seat pop-up tent is not required to have the same union contracts. But union leaders say they want them regardless, to protect their members in âThe Great Comet.â
âI havenât heard from these producers yet about the new run, which is frustrating because we never got an agreement with them downtown,â said Tino Gagliardi, the president of Local 802 of the American Federation of Musicians. âThere have been musicians in that show who werenât getting benefits. Weâre flexible, but we expect better coverage for our musicians.â
James J. Claffey Jr., the president of Local 1 of the International Alliance of Theatrical Stage Employees, did not immediately return a phone message on Tuesday.
Mr. Kagan said that âThe Great Cometâ steadily made money downtown but has not recouped its original $2.5 million capitalization. He said the transfer to the theater district would cost in the low six figures.
He has also begun to look into a future run of the show at a Broadway theater or another space in the city. Before settling on the 45th Street lot, Mr. Kagan spoke to Broadway theater owners about possible vacancies, including at prime theaters like the St. James, but none were offering ideal timing or open-ended availability. But Mr. Kagan said he was still looking into Broadway, even though it would be an expensive proposition: The âGreat Cometâ producers want the show to remain an immersive, club-like experience, where audiences sit at cocktail tables and banquettes and the musical is performed around them, thereby necessitating the removal of rows of seats and a reconfiguration of the theater space.
âWe want the show to continue as it is, and to continue after the new performances end on Dec. 31, and weâre looking at all possible options, including Broadway,â Mr. Kagan said. When asked about the Circle in the Square Theater, an in-the-round space where the critically drubbed âSoul Doctorâ is now running, he added, âWe love Circle in the Square, and itâs safe to say we would look closely at any space made available to us.â A Broadway theater is appealing to producers because shows in those houses are eligible for Tony Awards, and because the âBroadway musicalâ imprimatur is meaningful to some tourists and others.
Mr. Kagan said he hoped that the showâs current cast would continue with the show; casting will be announced shortly. The musical, which began at Ars Nova last fall, is written by Dave Malloy and directed by Rachel Chavkin.