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The Ad Campaign: Quinn Highlights Endorsements

First aired: August 26, 2013
Produced by: SKDKnickerbocker and Mark Guma Communications
for: Christine C. Quinn

Moving quickly to highlight newspaper editorial-page endorsements she had just collected, Christine C. Quinn, a Democratic candidate for mayor, released her third English-language television advertisement on Monday. Called “It’s Unanimous,” the ad spotlights her endorsements by The New York Times, The New York Post and The Daily News.

Fact-Check
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“The Times says Quinn’s been a forceful counterpart to Bloomberg.”

Ms. Quinn did indeed win the endorsements of the three big newspapers. The ad features quotations from the editorials, which consist of arguments, not facts. For example, The Times’s description of Ms. Quinn as a “forceful counterpart to Mr. Bloomberg” is disputed by her Democratic rivals.

Scorecard

Ms. Quinn is banking on the idea that if three newspapers that are often at odds over issues can agree on one candidate, then surely she can be palatable to New Yorkers of all persuasions. Her ad quotes mostly from The Times’s endorsement, suggesting that she is hoping that the paper’s influence will sway voters even if they are not Times readers. But her task is delicate. By claiming that “she’ll build on our progress,” she is implying that she will take the torch from Mayor Michael R. Bloomberg, who remains polarizing among Democrats in a year when many Democrats are yearning for something new.


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