The Museum of Modern Art in New York joined Tumblr on Monday with a new Web site aimed at teenagers, called MoMA Teens. Calder Zwicky, an associate educator at the museum, said they have been working on the site for the past nine months.
“Museums can be very intimidating at times,†Mr. Zwicky said. So this site will show just how teen-friendly the museum can be, featuring a listing of free classes that include 3-D printing and metal shop, animated GIFs, an archive of past programs and a blog. “The idea was to meet teens where they already are,†Mr. Zwicky said, and “it seemed like Tumblr was the platform to use.â€
