For a moment, it looked like what Paul McCartney needed when he was 71 was not someone to send a valentine or a birthday bottle of wine, but someone to fix his social media accounts. On Wednesday, Mr. McCartneyâs Twitter feed began posting what appeared to be random words and fragments â" âmoon,â âfangled,â âsreelâ â" raising questions about whether it had been hacked or was trying to keep pace with popular nonsense-spouting accounts like Horse ebooks. But of course this pop star and former Beatle had a plan up his sleeve.
As attentive fans noticed, Mr. McCartneyâs seemingly haphazard tweets all fit together with the word ânewâ â" which also happens to be the title of a new album he will release in the United States on Oct. 15, as well as the first single from the album which was posted online late Wednesday. Mr. Cartneyâs official Web site said that the album will contain 12 tracks and will be his first collection of original solo material since âMemory Almost Fullâ in 2007. (It is his first new record since âKisses on the Bottom,â a 2012 release that consisted largely of covers of pop standards.) The song âNewâ is produced by Mark Ronson, but as to his other collaborators on the album, Mr. McCartney has so far offered no other new information.