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\'Avenue Q\' Puppets Help With Ad Campaign About HIV

Three of the puppet characters from the saucy musical “Avenue Q,” the Tony Award winner about the challenges of early adulthood, will star in a series of public service announcements on the Logo cable channel about HIV and sexual behavior, the show’s producers and the network announced on Monday.

The spots, which will begin running Jan. 28 during the season premiere of “RuPaul’s Drag Race,” will cover topics like erasing the stigma of HIV, talking frankly about sex with partners and seeking treatment if diagnosed as HIV positive. The six announcements will be rolled out through 2013 and feature the puppets Lucy the Slut, the closeted Rod and his hunky boyfriend, Ricky.

The scripts were written by Jeff Whitty, who received a Tony for the libretto for “Avenue Q,” which also won the Tony for best musical in 2004. The show closed on Broadway in 2009 and is now running Off Broadway at New World Stags.