Four years after being bought by Tata Motors, the “well-known but somewhat faded British brands†Jaguar and Land Rover “are regaining some of their lost luster,†Vikas Bajaj wrote, and “racking up big sales from Shanghai to London.â€
“The success has stunned analysts and investors,†he wrote, many of whom had said that Tata Motors “was making an expensive mistake when it acquired Jaguar Land Rover from Ford Motor for $2.3 billion in June 2008.â€
At the time, Ford was raising money to ensure its own survival, and it sold the brands for several billion dollars less than it had paid to acquire them years earlier.
Analysts say Tata h as done what few companies from emerging markets have been able to do - turn around and successfully run a troubled Western company.
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