A leading Indian television network, New Delhi Television, or NDTV, “has sued the Nielsen Company, accusing its Indian joint venture of providing ‘false, fabricated and manipulated data' on TV ratings for almost a decade,†Vikas Bajaj wrote in The New York Times.
NDTV says the manipulated data cost it nearly a billion dollars in advertising revenue, and the suit is seeking several billion dollars in damages.
The company filed the suit late last week in New York State Supreme Court against Nielsen; its Indian joint venture, TAM Media Research; and Kantar Media Research, which owns a 50 percent stake in the Indian business.
NDTV, which is best known for broadcasting a 24-hour English-language news station, accuses employees of TAM of manipulating ratings in exchange for kickbacks from other TV networks. It further says that Nielsen, TAM and Kantar executives did not move to address the problems when NDTV presented “evidence of corruption and manipulation†to them earlier this year in several meetings, some of which were attended by senior Nielsen and Kantar executives.
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